Designer Favorites
Roboto: The Versatile Workhorse
Category: Sans-Serif
Developed by Google, Roboto is a neo-grotesque sans-serif font known for its geometric forms mixed with friendly, open curves. Its excellent readability across various sizes and screen resolutions makes it a go-to choice for UI elements, body text, and headlines. Roboto comes in a wide range of weights and styles, offering incredible versatility for any project.
Its mechanical skeleton and largely geometric forms give it a modern, clean feel, yet the subtle softening prevents it from feeling rigid. This balance makes it highly adaptable, fitting well in corporate designs, tech interfaces, and general content websites.
View on Google Fonts
Playfair Display: Elegant Headlines
Category: Serif
Playfair Display is a high-contrast transitional serif font inspired by the typography of the late 18th century. Its delicate hairlines and strong stems make it perfect for large headlines, titles, and short blocks of text where elegance and sophistication are desired. While beautiful at larger sizes, its high contrast can hinder readability in long paragraphs of body text.
Use Playfair Display to add a touch of luxury or classic style to designs for fashion brands, editorials, portfolios, or high-end product showcases. Pair it with a clean sans-serif like Lato or Montserrat for body text to create a balanced typographic hierarchy.
View on Google Fonts
Lato: Clarity and Warmth
Category: Sans-Serif
Lato is a humanist sans-serif font designed by Łukasz Dziedzic. Its name means "Summer" in Polish. Lato was conceived to feel transparent and clear in body text while exhibiting distinct character at larger sizes. It achieves a harmonious balance between classic proportions and contemporary sleekness, resulting in a friendly and approachable feel.
With semi-rounded details and a structure that provides stability and seriousness, Lato works exceptionally well for both body copy and headlines. Its wide range of weights and excellent legibility make it a popular choice for corporate websites, blogs, and applications demanding clarity without sacrificing personality.
View on Google Fonts
Merriweather: Designed for Screens
Category: Serif
Merriweather is a serif typeface specifically designed for optimal readability on screens. Created by Sorkin Type, it features a large x-height, slightly condensed letterforms, mild diagonal stress, and sturdy serifs. These characteristics contribute to its excellent legibility, even at smaller sizes in body text.
While primarily intended for reading experiences like blogs, news articles, and e-books, Merriweather's distinct style also lends itself well to headlines. Its combination of traditional feel and modern screen optimization makes it a versatile choice for content-heavy websites seeking a pleasant reading experience.
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Montserrat: Geometric & Urban
Category: Sans-Serif
Inspired by the old posters and signs in the traditional Montserrat neighborhood of Buenos Aires, this geometric sans-serif typeface was designed by Julieta Ulanovsky. Montserrat has a clean, modern, and slightly wide appearance, making it excellent for impactful headlines, titles, and short texts.
Its distinct character shines at larger sizes, offering a blend of mid-20th-century urban typography and contemporary design sensibilities. It pairs well with many serif and sans-serif fonts for body text and is widely used in branding, web design, and editorial projects seeking a stylish yet readable look.
View on Google Fonts
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